A coating makes washing easier and safer, but it does not make the car bulletproof. How you wash it is the single biggest factor in how long it lasts.
The good news is that a coated car needs less work, not more. Dirt is sitting on a sealed surface rather than keyed into it, so most of it comes off with water before a mitt ever touches the paint.
A coated car will happily go longer between washes, but do not let bird droppings or sap sit for days in summer. The coating buys you time to remove them safely; it does not make them harmless forever.